Commercial for John William's Farm

Project Summary: The project was to take a piece of visual media and create a commercial out of it. the goal was to do this by adding sound effects and dialogue creating a story behind what the viewer was seeing. In the project I was the producer. I wrote the script and created the audio pieces that went into the commercial using my Sony a6600 and Adobe Audition.

The Challenge: The challenge in this project was utilizing the component that was given to me and making it a fluid commercial with dialogue and make it something presentable to air on television. The client wanted something that was wholesome and family oriented to really draw people in and hook them.

The Solution: I took all the information that was presented to me and went to the drawing board trying to come up with the most wholesome and enticing content as I could given the footage I had received. I had a segment that was supposed to range about 30-45 seconds long that made an impact. I started with something more family oriented and ended with a script that ties both his every day life and your every day life together. I wanted to entice while also evoking emotion.

The Results: The results were exciting. I created an ad that captivated and also made you want to know more but was also calm and serene. The “client” was impressed with the work and it was posted to YouTube.